FIRST, we conduct research to analyze what your brand means to you, your customers, stakeholders and employees. We gain an understanding of your brand’s capabilities—today and in the future. We also identify how your competitors and partners are positioned and perceived in the marketplace—critical information for building your brand and finding its sweet spot.

• Brand Research + Audit
• Competitive Research
• Brand Visioning
• Leadership Retreat Facilitation

NEXT, we help you shape a cohesive and compelling brand narrative that tells your story, highlights your value and creates relationships across all your platforms—products, services, interactions and marketing materials.

• Brand Identity
• Brand Messaging + Engagement
• Naming
• Taglines
• Website Content
• Videos + Podcasts
• Digital Marketing + Print Publications
• Conferences

THEN, we design an effective and engaging visual identity system along with communication materials and templates that vividly exemplify your brand today and into the future.

• Brand Architecture
• Visual Identity System
• Website Design + Content
• Videos + Podcasts
• Digital Marketing + Print Publications
• Conferences

IMPORTANTLY, we know a great brand strategy, campaign or logo is just the beginning. When building a brand, consistency is key. We provide you with guidelines, training and ongoing counsel to realize your brand’s potential across all your communications.

• BrandShopDC Brand Messaging + Visual Style Guide^TM
• Brand Workshops + Training Sessions
• Ongoing Counsel

LASTLY, we help you maximize your brand’s reach through strategic programs, brand extensions and product development — key components to realizing your brand’s impact and revenue potential.

Brand Asset Identification + Management, partial list:

• Educational Programs (online + in classroom)
• Books + electronic publishing
• Promotional tours + exhibits
• Products + Merchandise
• Product placement
• Travel programs