Carole L. Feld
Founder and Principal
A leading brand strategist and award-winning creative marketer, Carole helps established and emerging for-profit and non-profit organizations succeed by combining proven brand principals with innovative, actionable strategies.
Clients have included national, regional and international organizations in entertainment, education, the arts, healthcare, legal aid, social and family services and technology and have included: George Lucas Educational Foundation, The Screen Actors Guild Foundation, The United States Holocaust Memorial Museum, Sotheby’s Institute of Art, The Smithsonian Institution, The American Federation of Teachers (educational and healthcare divisions), Sitar Arts Center and The Foundation for the National Archives, among others.
Feld has held executive marketing positions at entertainment and financial institutions as Sr. VP of Communications and Brand Management, PBS/National (DC) where she created the PBS KIDS brand, Director of Marketing, Tri-Star Pictures (NY), Director of Promotion, HBO (NY), Research Manager, Columbia Pictures (LA) and VP Branding and Programming The Motley Fool (VA).
She is a recipient of the Cannes Golden Lion Award and a Bronze Effie known by advertisers and agencies globally as the pre-eminent industry award for effectiveness in marketing communications. Advertising Age recognized her with their Top 100 Marketers Award. She received a BA from UC Berkley and an MBA from University of Southern California.
Feld currently serves on the boards of Transformer, an emerging artist organization and Restore Mass Ave, whose mission is to green DC’s streets, promote historical landscape and serve as a model for environmental responsibility. She is a past president of CINE, a non-profit dedicated to supporting a community of professional, emerging and student film, TV and digital content creators. She and her husband, David C. Levy, an arts and education administrator, musician and artist reside in Washington DC. Her son Alexander Wolf Levy (cpsl0ck) is a hip-hop and electronic music producer.
BRANDSHOPDC NETWORK OF AFFILIATES
Partial List
NEAL ASHBY
Visual Brand Designer
Neal Ashby of Ashby Design is a 3 time Grammy® Award nominated designer with a focus on branding and interactive digital solutions. Clients have included: Bidsquare, Rago Auctions, United States Postal Service, Human Rights Campaign, The National Endowment for the Humanities, Alloro, Extraordinary Families, National Geographic Society, Corcoran College of Art + Design and Sirius/XM Radio. Ashby’s work has been featured on the Apple website and has been displayed at the Rock and Roll Hall of Fame in Cleveland, Ohio.
AMANDA HIRSCH
Social Media Branding + Content Strategist
Amanda Hirsch is a writer and strategist with expertise in content strategy, social media, brand marketing, and strategic communications. She excels at helping clients determine the story they need to be telling to move audiences to action. She then helps them tell that story through their online content and social networks. Hirsch also specializes in partnering with executives to write and edit thought leadership content. Hirsch’s executive experience includes Editorial Director, PBS.org and VP Content, SYPartners. Clients include TED, NPR, Sundance Board Chair Pat Mitchell, and George Lucas Educational Foundation.
DAVID C. LEVY
Educational Brand Development—Programs & Certificate Programs
An internationally known innovator, educator, museum director, art historian, artist/designer and musician, David C. Levy works with for-profit and non-profit clients to develop educational programs and schools based on their brand reputation and particular area of expertise. As EVP of the Cambridge Information Group (CIG) Education Division, Levy built Sotheby’s Institute of Art (London/NY/Claremont, CA/Tsinghua, China) into the premier global institution for arts business education. At CIG he co-founded The School of the New York Times, which offers residential summer high school programs in addition to online offerings for adult students. Levy was the co-founder of Bach To Rock, a 40+ and growing music school franchise where he created everything from the branding to the curriculum. During Levy’s 19-year tenure as its CEO, Parsons School of Design became the most respected international college of the arts, with campuses in Los Angeles, France, The Dominican Republic, and Japan. A touring jazz musician, Levy created The School of Jazz at the New School, the first U.S. accredited higher education program in Jazz.
LAURA EVANS MANATOS
Media Relations + Media Training
A veteran journalist of more than 25 years, Laura Evans Manatos specializes in working with clients to develop news angles for their stories and then creates compelling messages around them to get media attention and engage audiences. With extensive relationships in local and national media, Evans Manatos develops the most effective pitch for each client and then uses her expertise in navigating a newsroom to garner media exposure. Media training is part of the process, ensuring clients tell the story they want to be told. Evans Manatos’ journalism experience includes work for FOX and Network Television stations and NPR affiliates.
CAROLYN WIMBLY MARTIN
Brand Asset + IP Development
Carolyn Wimbly Martin, an accomplished business executive, professor, attorney and designer, develops intellectual properties that generate revenues and build brands. She helps clients identify untapped brand assets that can be leveraged to generate income, create awareness, and support membership, development and corporate partnerships. From research to photographs to brand names and logos as well as employee knowledge and experience, Martin mines these intellectual properties to leverage new content for social media, create products, develop programs and attract new sponsors, which results in an organization’s improved financial health and productivity. At Gannett, Martin introduced over 60+ new market driven products for print, education and digital merchandising and publishing. Her legal practice has included intellectual property law, licensing, acquisition and transactional matters for leading media companies.